Web Design Trends For The Fashion Industry

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Most fashion websites rely on the power of visuals to draw attention, and let the product speak for itself. Using photographs is imperative, large images and videos are remarkably popular. In most cases, the homepage consists of a large background picture and a navigation menu. The rest of the content is pushed to the background so that it doesn’t compete with the product that’s displayed.

Black and white is a frequent colour scheme on fashion websites, particularly those that are supposed to convey an image of elegance and class, meanwhile youthful and playful brands use a whole lot of colour.
The main objective of a fashion website is to keep audiences on the website long enough for them to see the most recent product collection.


As we know, colours are crucial in fashion design. The same can be said about fashion industry website design.

When it’s a whole selection of colors or just a few shades of green and blue, the schemes seem to be prepared with good care, merely to keep users seeing… and that is the ultimate goal of these websites.


The entire experience of browsing through fashion sites can be brought down to these words: a constant flow.

So you scroll and you look and navigate and choose, and although you may not buy anything, the whole experience will certainly make you recall the brand. It doesn’t have to be very intuitive – at times users may find themselves lost in a place where no logical navigation could have lead them – but that’s the way it’s supposed to be! The impression is everything, not the performance of the website.


Fashion brands often want to present products in a way no one else would – they need to stand out. See fashion web design.  Either it’s a peculiar fashion show, a stunning session with wild animals or, in this instance, a video filled with products that customers can admire during what they had been created for – walking.

The Geox Amphibiox website shows an efficient blend of video on website and a product catalog, in addition to an example of viral marketing.